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<br />Master Services and Purchasing Agreement <br /> <br />Version: 24 <br />Release Date: August 2025 Page 12 of 42 <br />Axon Customer Experience Improvement Program Appendix <br />1. Axon Customer Experience Improvement Program (ACEIP). The ACEIP is designed to accelerate Axon’s <br />development of technology, such as building and supporting automated features, to ultimately increase safety within <br />communities and drive efficiency in public safety. To this end, subject to the limitations on Axon as described below, <br />Axon, where allowed by law, may make limited use of Customer Content from all of its customers to provide, develop, <br />improve, and support current and future Axon products (collectively, "ACEIP Purposes"). However, at all times, Axon <br />will comply with its obligations pursuant to the Axon Cloud Services Terms of Use Appendix to maintain a <br />comprehensive data security program (including compliance with the CJIS Security Policy for Criminal Justice <br />Information), privacy program, and data governance policy, including high industry standards of de-identifying <br />Personal Data, to enforce its security and privacy obligations for the ACEIP. ACEIP has 2 tiers of participation, Tier <br />1 and Tier 2. By default, Customer will be a participant in ACEIP Tier 1. If Customer does not want to participate in <br />ACEIP Tier 1, Customer can revoke its consent at any time. If Customer wants to participate in Tier 2, as detailed <br />below, Customer can check the ACEIP Tier 2 box below. If Customer does not want to participate in ACEIP Tier 2, <br />Customer should leave box unchecked. At any time, Customer may revoke its consent to ACEIP Tier 1, Tier 2, or <br />both Tiers. <br />2. ACEIP Tier 1. <br />2.1. When Axon uses Customer Content for the ACEIP Purposes, Axon will extract from Customer Content and <br />may store separately copies of certain segments or elements of the Customer Content (collectively, "ACEIP <br />Content"). When extracting ACEIP Content, Axon will use commercially reasonable efforts to aggregate, <br />transform or de-identify Customer Content so that the extracted ACEIP Content is no longer reasonably <br />capable of being associated with, or could reasonably be linked directly or indirectly to a particular individual <br />("Privacy Preserving Technique(s)"). For illustrative purposes, some examples are described in footnote 11. <br />For clarity, ACEIP Content will still be linked indirectly, with an attribution, to the Customer from which it was <br />extracted. This attribution will be stored separately from the data itself, but is necessary for and will be solely <br />used to enable Axon to identify and delete all ACEIP Content upon Customer request. Once de-identified, <br />ACEIP Content may then be further modified, analyzed, and used to create derivative works. At any time, <br />Customer may revoke the consent granted herein to Axon to access and use Customer Content for ACEIP <br />Purposes. Within 30 days of receiving the Customer ’s request, Axon will no longer access or use Customer <br />Content for ACEIP Purposes and will delete any and all ACEIP Content. Axon will also delete any derivative <br />works which may reasonably be capable of being associated with, or could reasonably be linked directly or <br />indirectly to Customer. In addition, if Axon uses Customer Content for the ACEIP Purposes, upon request, Axon <br />will make available to Customer a list of the specific type of Customer Content being used to generate ACEIP <br />Content, the purpose of such use, and the retention, privacy preserving extraction technique, and relevant data <br />protection practices applicable to the Customer Content or ACEIP Content ("Use Case"). From time to time, <br />Axon may develop and deploy new Use Cases. At least 30 days prior to authorizing the deployment of any <br />new Use Case, Axon will provide Customer notice (by updating the list of Use Case at <br />https://www.axon.com/aceip and providing Customer with a mechanism to obtain notice of that update or <br />another commercially reasonable method to Customer designated contact) ("New Use Case"). <br />2.2. Expiration of ACEIP Tier 1. Customer consent granted herein will expire upon termination of the Agreement. <br />In accordance with section 1.1.1, within 30 days of receiving the Customer’s request, Axon will no longer <br />access or use Customer Content for ACEIP Purposes and will delete ACEIP Content. Axon will also delete any <br />derivative works which may reasonably be capable of being associated with, or could reasonably be linked <br />directly or indirectly to, Customer. <br />3. ACEIP Tier 2. In addition to ACEIP Tier 1, if Customer wants to help further improve Axon’s services, Customer may <br />choose to participate in Tier 2 of the ACEIP. ACEIP Tier 2 grants Axon certain additional rights to use Customer <br /> <br /> <br />1 For example; (a) when extracting specific text to improve automated transcription capabilities, text that could be used to di rectly identify <br />a particular individual would not be extracted, and extracted text would be disassociated from identifying metadata of any speakers, and <br />the extracted text would be split into individual words and aggregated with other data sources (including publicly available data) to <br />remove any reasonable ability to link any specific text directly or indirectly back to a particular individual; (b) when extracting license <br />plate data to improve Automated License Plate Recognition (ALPR) capabilities, individual license plate characters would be e xtracted <br />and disassociated from each other so a complete plate could not be reconstituted, and all association to other elements of the source <br />video, such as the vehicle, location, time, and the surrounding environment would also be removed; (c) when extracting audio of potential <br />acoustic events (such as glass breaking or gun shots), very short segments (<1 second) of audio that only contains the likely acoustic <br />events would be extracted and all human utterances would be removed. <br />134