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2 Market Potential <br />2.1 Insights from Area Market Research <br />We conducted market research in St. Louis Park and Woodbury, Minnesota the <br />summer of 2005. The market research illustrates similarities and differences in <br />Internet usage and expectations between the communities. As illustrated in <br />Tables 2-1 through 2-4, we have provided partial results from the market <br />research. <br />Table 2-1: Internet Use - St. Louis Park <br />Topic/Question Asked <br />Residential <br />Business <br />Do you Have Internet Access? <br />Yes - 83% <br />(46% have <br />high-speed)_ <br />Yes - 94% (75% have <br />high-speed) <br />Type of Internet Access? <br />- Dial-up <br />53% <br />22% <br />- Cable Modem <br />32% <br />23% <br />- DSL <br />8% <br />35% <br />-Wireless <br />6% <br />5% <br />-Satellite <br /><1% <br />- <br />- T1 <br />- <br />11% <br />-ISDN <br />- <br />1% <br />- Other <br />- <br />3% <br />Price Paid for Internet Access per <br />Month? <br />- <br />Free -- 5% <br />$1-$25 -- 30% <br />less than $25— 19% <br />$26-$50 -- <br />45% <br />$25-$49 -- 25% <br />$51-$60 -- 2% <br />$50-$99 -- 24% <br />Over $60 -- <br />2% <br />$100-$149 -- 14% <br />Willingness- to Switch to wireless <br />Internet Service Provided by the City <br />.. <br />- Priced up to $20/month? <br />63% Likely <br />51 % Likely <br />- $21 - $25/month? <br />51 % Likely <br />41 % Likely <br />- $26 - $30/month? <br />27% Likely <br />34% Likely <br />- $31 - $35/month? <br />14% Likely__28% <br />Likely <br />- $36 - $40/month? <br />11 % Likely <br />19% Likely <br />- $41 or more/month? <br />6% Likely <br />16% Likely <br />2-1 <br />63 <br />Columbia <br />