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1.0 Executive Summary. 00096 00000000000000 &***Do see 9106.1 1.1 Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 1.2 Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2.0 CompanySummary, -9 goo 806966990s 000000 004000.3 2.1 Company Ownership . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 2.2 Start-up Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 3.0 Products and Services . 0 a** a 0 99001196 *Ge so Does 0 0 DODO 00.5 4.® Market Analysis Summary a 0 ® 0 a 0 0 0 0 0 a a 0 Is 0 a a a a a 0 0 0 0 0 a a . 6 4.1 Market Segmentation . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 4.2 Target Market Segment Strategy . . . . . . . . . . . . . . . . . . . . . 7 4.3 Industry Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 4.3.1 Competition and Buying Patterns . . . . . . . . . . . . . . . 7 5.0 Strategy and Implementation Summary D a 0 0 0 0 6 0 0 0 0 0 0 0 a 0 0 0 a a . 8 5.1 Competitive Edge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 5.2 Sales Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 5.2.1 Sales Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 5.3 Milestones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 6.0 Management Summary ... 0,66998080609 0000009 all 9986.11 6.1 Personnel Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 7.0 Financial Plan 009680680 010 *GOOD 0-00019 a 9606066 a 60611.12 7.1 Important Assumptions . . . . . . . . . . . . . . . . . . . . . . . . . 12 7.2 Break-even Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . .12 7.3 Projected Profit and Loss . . . . . . . . . . . . . . . . . . . . . . . .13 7.4 Projected Cash Flow . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 7.5 Projected Balance Sheet . . . . . . . . . . . . . . . . . . . . . . . . .15 W