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Silver Beach Tanning LLC <br />1.0 Executive Summary <br />Based on Silver Beaches in-depth study of the targeted market, which included demographic <br />research & consumer profiling, together with location specific analysis of competition, product <br />demand, traffic flow, housing, etc., we have determined that this marketplace clearly <br />demonstrates the potential to support a thriving commercial tanning salon. <br />By focusing on our strengths, our key customers,, and the underlying needs of these <br />individuals, Silver Beach will increase sales to more than $229,000 in threeyears, while <br />inproving the gross margin on sales, cash management and working capital. <br />In our business plan hopefully you will share our vision and strategic focus; delivering <br />a quality, safe, clean, affordable tan at a convenient location to customers primarily in <br />a 5 mile radius of the St.Anthony Shopping Center, in St.Anthony. It also provides the <br />step-by-step plan for improving our sales/ gross margin, and profitability. <br />The break-even analysis projects that this location,, given effective marketing,, strong <br />hands-on management and diverse product mix, will provide sufficient cash flow to <br />cover all business related expenses and return a profit during its first full year of <br />operations. <br />This business plan includes this summary, information on the company., products and <br />services, market focus, action plans and forecasts, management team and financial <br />plan. <br />26 <br />Page 1 <br />