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Silver Beach Tanning LLC <br />4.2 Target Market Segment Strategy <br />Our choice of the St -Anthony Shopping Center market if strategic. We assume that this market <br />with its dense population and ease of accessibility for the public to the new salon will ease the <br />marketing requirements neccessary to attract customers. The average income within a 5 mile <br />b <br />radius is $75,000-$99,000. <br />4.3 Industry AnalysFcz- <br />We are part of and industry that offers tanning services, which includes several types of <br />business; <br />1. Large (10+ units) full service tanning salons; These salons offer a wide array of <br />tanning equipment for customer use including stand-up units, lay down units and <br />spray -on units, these tanning units are all controlled by computers from the main desk. <br />These salons also offer a large selection of tannin products. We fall into this category. <br />tanning g y. <br />2. Small (under 10 units) tanning salons; These salons offer general tannin with low <br />g g <br />end units with little variety. <br />3. Beauty salons; Some beauty salons offer tanning to their customers and if they do,, <br />generally have one to three low end units within their salon. This is not their <br />businessrimarp y <br />and they do not place an emphasis on them.. <br />4. We have no competitors in St. Anthony. <br />4.3.1 Competition and Buying Patterns <br />The tanning customer understands the concept of service, support andualit units. He or she <br />q Y <br />wants to tan in a new, upscale, state -of -art equipment, clean, friendly, and safe enviroment. One <br />that is convenient to his or her home, place of work, or school. Tin trends are on an <br />• Tanning <br />upswing and we intend to capitalize on these moves. <br />Our research has found that there is a substantial tannin customer base in St.Anth® <br />g nY <br />area, as there are only two category #1 (as defined under 4.3) salons within the three <br />mile area. However, the upgraded equipment is currentlynot available. There is no <br />diversity in the level and serviceability of tannin equipment and cleanliness for t <br />is using old school technology. Tannin is lifestyle and everybody's <br />gY g a y <br />skin type is different. That is why you need different levels of tanning with <br />program/package tanning and an ultimatlly clean and sanitize enviroment. <br />Pane 7 <br />