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Silver Beach Tanning LLC <br />5.0 Strategy.and Implementation Summar -17A <br />L Emphasize Service and Support. <br />We will differentiate ourselves from the other "Tanning Salons". Ourgoal is to "Set a <br />New Standard in Tanning". <br />2. Build a Relationship -Oriented Business. <br />We intend to build long-term relationships with our clients, not single -tan deals and <br />"herd them in and herd them out" mentality with customers, becoming their tanning <br />salon,, not just a vendor. <br />3. Focus on Target Markets <br />We will focus on households up to a 5 mile radius of the St.Anthony Shopping Center <br />as the key market segment we should own. Our "Educating the Customer'' ideology is <br />instrumental in attaining and retaining this market share. <br />4. Continued Education <br />Our employees will be required to become SmartTan certified. Education will be <br />provided by, documentation,, classes and product testing. <br />5.1 Competitive <br />d.. <br />Our competitive edge is our positioning as an ally with our clients, who are clients more than <br />customers. By building a business based on long-standing relationships with satisfied clients, <br />we simultaneously build defenses against competition. The longer the relationship stands, the <br />more we help our clients understand what we offer. <br />5.2 Sales Strategy <br />I - We need to sell the tanning company, not the tanning process. We sell Silver Beach and not <br />individual tanning units of individual tanning lotions. <br />2. Assist our employees to educate our customers in making theproper purchase of <br />tanning packages and tanning products. <br />Pammz P <br />