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Nut <br />Current Marketing Efforts <br />• Coupon Receipt Campaign in <br />nearby Cub Foods Grocery <br />Store. <br />• Promotional Events: Beer <br />Tasting, Wine Tasting I y 1 <br />• Wine Wednesday <br />• Senior Citizen Tuesday CELEBRATING OUR 60TH YEAR <br />• Monthly Specials <br />• Newsletters <br />f <br />Situation Analysis <br />Industrial/Competitor analysis <br />• The Alcoholic beverage industry is a highly competitive industry <br />• Industry at a glance: <br />o Revenue: $43.6bn Annual Growth: 0.8% <br />Wages: $3.Obn <br />Businesses: 41,373 Profit: $3.5bn <br />• Other Industry factors <br />o Deregulation has increased industry competition <br />o Also, Supermarkets, convenience stores and gas stations are <br />increasingly participating in the sale of alcohol <br />4 <br />