Laserfiche WebLink
Situation Analysis <br />Customer Segmentation Profiles by zip code: <br />American Dreams: <br />• Upper -Mid Middle Age Family Mix <br />• Just under half the residents are Hispanic, Asian, or African- <br />American <br />Big City Blues <br />Lower -Mid Middle Age Family Mix <br />With a population that's more than 45 percent Latino <br />highest concentration of Hispanic -Americans in the nation. <br />Situation Analysis <br />Customer <br />Multi-Culti Mosaic: <br />© Lower -Mid Middle Age Family Mix <br />• An immigrant gateway community, <br />urban home for a mixed populace of Hispanic, Asian, and <br />African-American singles and families. <br />Suburban Sprawl <br />• Midscale Older w/o Kids <br />• Unusual American lifestyle: <br />a collection of midscale, older singles and couples living_ in <br />the heart of suburbia. <br />3 <br />