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9.3 <br />Situation Analysis <br />• Social <br />• More younger generation demanding mixed drinks <br />• 21-31 age group highest consumption <br />b Technological <br />Social Media: <br />• Customer <br />• supply chain <br />Regulation and Policy <br />• 2151 amendment (1933) <br />Prevents vertical integration <br />• Uniform Drinking Age Act's` ..� <br />(1984) • <br />k -A^ <br />• Deregulation 3," <br />Online Sales <br />Sunday Sales <br />