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94 <br />SWOT <br />Strength <br />• Micro Beer Niche Market <br />o Friendly customer service <br />• Store Cleanliness and Brightness <br />• Convenient location <br />• Competitively Priced Products <br />• multicultural areas: <br />• foreigners are partial to higher -margin imports, and <br />purchase alcoholic drinks for their traditional holidays in <br />addition to American holidays. <br />Weakness <br />Low presence in Social media <br />Regulations <br />SWOT <br />Opportunity <br />• When consumers anticipate tough times, they will cut back on going <br />out and spend more money on beverages from beer, wine and liquor <br />stores. Consumer sentiment is expected to increase slowly during <br />2012. <br />Social Media <br />o Reach more customers <br />• Communicate faster, easier <br />4 Access to vast information: customers, competions <br />Is] <br />