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PRIMARY RATIONALES FOR GOAL AND STRATEGIES: <br />Dissatisfaction with the website by patrons, and outdated website approach <br />compared to peer libraries <br />Lack of awareness of the full range of Library services by a significant portion of <br />respondents and commentators <br />Lower usage statistics, such as cardholder penetration, in comparison to metro <br />area peer libraries <br />Recently proposed, but still restricted internal staffing and other resources for <br />Library marketing <br />Opportunities to cost-effectively advance marketing through partnerships (such <br />as with schools or colleges), and the use of marketing or promotion volunteers <br />GOAL 4: Improve Library Facilities to Better Meet the Needs of County <br />Communities and Residents , <br />Strategy 1: Based on the strategic plan and recommendations, create a ten- to twenty- <br />year facilities plan that includes updating existing facilities and planning for the <br />identification of additional library space. (see separate Facilities and Service Model <br />Plan). <br />Strategy 2: Pilot the creation of an innovative teen space and a creative "makerspace" <br />area in the Library system. <br />Strategy 3: Examine current use of space, and explore opportunities to rework current <br />space for flexible programming, meetings, small business support, technology access, <br />educational and community gathering space. <br />PRIMARY RATIONALES FOR GOAL AND STRATEGIES: <br />Significant projected population growth, particularly in Cottage Grove, Hugo, <br />Lake Elmo, and Woodbury <br />Some facilities in need of renovation or upgrade due to age, lack of flexibility, <br />facility condition, index assessment, or increased use <br />The changing nature of Library service and the increasing need for programming, <br />meeting room and flexible space <br />Low usage statistics in some areas, due in part to lack of facilities in certain <br />areas, lack of functional programming space, and open hours <br />13 <br />