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PRIMARY RATIONALES FOR GOAL AND STRATEGIES: <br />Lack of robust programming due to lack of staff and space resources which may <br />be affecting various usage statistics <br />Trend of public libraries to increase programming and training opportunities <br />Strong community need for increased outreach to seniors, which is expected to <br />increase with growth in senior population <br />Growing populations of under -resourced and diverse households with different <br />needs <br />Lack of public transportation for some populations <br />Increased demand for assistance and training support regarding the multiple <br />technologies available today <br />Expressed community desire for at least piloting expanded teen programming <br />and services, and perceived need for increased early literacy outreach particularly <br />to under -resourced families <br />Higher than average expenditures on print and other hard copy materials, and <br />the potential for reallocation of a percentage of these resources <br />GOAL 3: Advance Public Knowledge of the Services Available to Increase Use of <br />the Library <br />Strategy 1: Overhaul the Library's website to make it more user-friendly for users of all <br />ages and increase its mobile functionality. <br />Strategy 2: Create a three-year marketing and promotions plan with specific goals, <br />outcomes, and accountabilities to increase the public's knowledge of the various library <br />services and programs. <br />Strategy 3: Increase dedicated marketing and promotions resources to allow for <br />additional public relation/communications activities. <br />Strategy 4: Explore the use of partnerships, networks and volunteers to enhance public <br />awareness of the Library. <br />12 <br />