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will be examined in greater length to better understand; the philosophy behind their use; <br /> the specific tools available to fulfill the philosophy; and a potential course of action for <br /> the City of Hugo. <br /> Marketing Philosophy <br /> The philosophy behind marketing a City is a simple one,you have to sell your <br /> City, especially in a large urban area like the Twin Cities. It is very difficult to <br /> differentiate between what two neighboring communities have to offer, and it can be <br /> something as simple as a economic development newsletter for example that can cause a <br /> business to locate in one city as opposed to another. Therefore the marketing of a City <br /> can be an essential service of the EDA, and can and will be the tool which initiates <br /> business growth and expansion in a City. <br /> The marketing efforts of an EDA need to focus on two key areas,what your City <br /> has to offer and what opportunities are currently available. You have to provide reasons <br /> why a business should locate in your City, but equally important is the marketing of the <br /> opportunities that currently exist in your community. You want to tell potential business <br /> why they should be there at what is available to them. <br /> Selling a community is an essential function. You really need to highlight why <br /> your City is unique and attractive. This can be a result of its location. Oakdale for <br /> example plays to the fact that it is located at the intersection of I-94 and 694 making it <br /> easily accessible. You can highlight the fact that there is tremendous growth taking place <br /> in a City. Here in Hugo we can play on all of the new development, and the fact that <br /> these new residents are going to need services and places to work. You can highlight the <br />