2006.07.17 EDA Packet - Laserfiche WebLink

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level of education in a City, in Hugo the soon to be constructed elementary school is an extremely attractive feature, and something that differentiates us from other communities. Cities can market things that may be unique to them, such as a new school or their location, but the marketing of the amenities a City has to offer maybe the most important aspect. All Cities provide amenities to their residents, it is one of the core reasons for their existence, but not all Cities provide the same level of amenities; which is why it is essential that Cities demonstrate exactly what they have to offer. The City of Hugo may have a lot of growth and a new elementary school, but it also has a rapidly expanding parks program, with one new park currently being built and another in the works. It has a newly formed public works department that is now providing local control and responsibility for maintaining the City's roadways. It has a very active Lions club, which sponsors many annual events with the highlight being Hugo Good Neighbor Days. All of these things are amenities that the City has to offer. The amenities that residents want to see in their communities are the same thing business want to see when they examine a community. Therefore the most effective marketing tool a City possesses is its amenities, and the continued creation and development of these will not only create a better residential community, but a better business community as well. These points of emphasis, which suggest a City is an attractive location for business to locate usually speak for themselves and need little explanation and elaboration. What has to be marketed is the current opportunities available for the location of a business in your City. For example, the City of Hugo, in its marketing efforts needs to highlight both the amenities that the City possess, but also the recently