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These newsletters are able to highlight the growth opportunity available to <br /> business already located in a community, but they are also able to extend beyond the <br /> boundaries of the City, and can truly work to attract business from outside the <br /> community. These newsletters are able to not only showcase the potential for <br /> development in a community, but they are excellent forums for marketing the recent <br /> successes of a community. Nothing is as powerful as a strong success story, which <br /> makes it essential for newsletters to illustrate future growth as well as past successes. <br /> Community Marketing Video <br /> Communities in the past have prepared short videos, which highlight exactly what <br /> the City has to offer. The philosophy behind these videos is the same as all of the other <br /> marketing tools, i.e. spread the word about the great benefits of locating in City X. These <br /> videos are then provided to businesses who inquire about possibly locating in the City. <br /> Typically these videos will highlight City amenities, as well as previous and ongoing <br /> projects. <br /> The goal with these videos is to paint a picture of what your City has to offer, and <br /> why it should be chosen over another City. In addition to providing copies to people who <br /> inquire about the City, they can also be aired on local public access stations. By airing <br /> them both internally in a community and in external markets the City is hoping to draw <br /> attention to itself and what it has to offer. The downside to these videos is they can be <br /> somewhat expensive to produce, and can become outdated rather quickly. <br /> Marketing Conclusions <br /> The above-mentioned tools represent specific actions the Hugo EDA can take <br /> towards marketing the opportunities that are currently available. The goal of all three of <br />