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these tools is simply to spread the word, both about what the City has to provide to its <br /> residents, but also what business opportunities exist. The three tools presented are also <br /> unique in that they represent three points on the spectrum in terms of sophistication and <br /> cost. <br /> In the case of the Hugo EDA, it would probably not be necessary to jump right <br /> into the creation of a marketing video. The Hugo EDA will most likely progress along <br /> the spectrum by starting with Business Retention Visits, followed by a Newsletter,with <br /> the Marketing video being on the horizon farther down the line. Probably the most vital <br /> of these tools is the Business Retention Visits, especially during the first formative stage <br /> of the EDA. As previously stated the visits should go a long way to reassure local <br /> business owners by reminding them that the goal of the EDA is business development, <br /> which does not simply mean outside business moving into the City. <br /> If Business Retention Visits are the first step in the marketing plan for the Hugo <br /> EDA, then an E.D. Newsletter would be the logical follow-up. The benefit of the <br /> newsletter would be the increased exposure it would provide, which would far surpass the <br /> reach of the business retention visits. The newsletter would probably be implemented a <br /> short while after the formation of the EDA, essentially the EDA needs to set some <br /> groundwork and framework for itself before it would begin using a newsletter. The <br /> benefit to this is that the newsletter would be able to spread the word of the EDA, <br /> basically as it is formed and evolves. <br /> The use of the newsletter would be beneficial to the purpose of the EDA for <br /> reasons beyond simple marketing. By employing a newsletter the EDA would have a <br /> means of communicating with the residents of Hugo about what, its intentions, goals, <br />