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policies etc...are. The flow of this information from City Hall to the residents of Hugo <br /> will provide the EDA with the buy-in it needs to be successful and grow in its role. <br /> Additionally the newsletter would be relatively inexpensive and would probably be <br /> circulated quarterly to begin with, with the eventual evolution to a bi-monthly <br /> publication. <br /> I imagine that it would be a while before the EDA would be willing to cover the <br /> cost of a marketing video. A marketing video would be the final step used by the EDA to <br /> market opportunities in Hugo, and would really only be beneficial if there was a number <br /> of business making inquiries about locating in Hugo, otherwise the video would go <br /> relatively unused and would not reach an audience much larger than the newsletters. <br /> Additionally,Marketing Videos are prone to becoming obsolete and need semi-frequent <br /> investment to keep things updated. <br /> The above-mentioned tools represent the hard and fast marketing tools that the <br /> Hugo EDA has available to it. However they do not encompass all of the tools available <br /> to the EDA. The tool that will likely be the most effective is simply networking. The <br /> EDA needs to utilize City Staff to become actively involved with the other development <br /> related community and area-wide agencies. By being active in an area chamber of <br /> commerce the City will be better equipped to market the opportunities for growth that it <br /> posses, while reaching a wider audience in the process. As the old adage states, "Its not <br /> what you know, but who you know!" Basic straightforward networking and involvement <br /> in area agencies is possibly the best marketing tool an EDA possess. <br />