2009.06.15 EDA Packet - Laserfiche WebLink

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L BR & E l heard about the results of the survey or their program's progress. Media coverage is often most effective recommendations. if you and other members of the Task Force take time to establish personal relationships with the news organizations • Hold a separate community commencement that are targeted to provide coverage of the local BR&E meeting just for the final report of the BR&E Visitation events. Inviting news organizations to participate Visitation program,thereby emphasizing it—if in the various events can help you get more effective this is not practical,it may work to hold the coverage than"after the fact"notification. If you are the BR&E presentation in conjunction with another Media Coordinator,you have the following responsibilities: organization's meeting(for example,the Rotary Club). This arrangement guarantees an audience, Help other members of the Leadership Team. but it may also present some difficulties because of Visit Firths. time limits for guest speakers,other items on the Establish contacts with the media. agenda,or attendance restrictions(members only). Provide copy to media. Therefore,it is important to obtain adequate time for the BR&E presentation(about an hour)and to What is actually needed for each of the above items? What make certain that the meeting will be open to all follows is more detail. interested persons. If these two adjustments cannot be made,don't hold it with another group. Help Other Members of the Leadership • Even though the industries will receive an Team invitation,have the volunteers call the industries they visited to make a more personalized As a member of the Leadership Team,you must attend invitation. This adds a personal touch to the Leadership Team meetings regularly and familiarize meeting and increases attendance. yourself with the roles of other Leadership Team members. Reading this booklet will provide that information,so you • Do not present the findings and recommenda- can help others when they need it. Naturally,each coordina- tions prematurely. It takes at least one month for also serves on the Task Force. between the Task Force"mini-retreat"and the Community Commencement Meeting to finalize and print the summary with the recommendations. Visit Firms During this month,some communities have wanted to simply share the findings and recommendations All coordinators do at least two practice visits and usually before the reports are ready. This approach do two or three additional visits during the visitation stage. weakens the purpose of the community meeting. If guests attend a similar presentation but do not receive a report,most of the information they hear Establish Contacts with the Media will not be retained,and their enthusiasm for the projects recommended will wane. Providing them The Media Coordinator makes personal contacts with the with a summary during the ceremony will convey local media to explain the program. Or,as with other the message of community development more coordinators,this one might arrange for someone else to effectively. make these contacts. In either case,the media is kept up-to- date on the progress of the program and invited to attend any local BR&E events. Often the Media Coordinator MEDIA COORDINATOR arranges media interviews for the rest of the Leadership Team. What is needed to be a good Media Coordinator? If you have good people skills,you can do this job. You don't provide Copy to Media and Leads to need to be a good writer or work for a news organization,if you establish good contacts with media people and explain Radio & TV the program enthusiastically. To be effective,the Media Coordinator must be a full participant in Leadership Team There are at least eight stages in the BR&E Visitation activities,so that media coverage accurately reflects the process when the media might be interested in the program. Local Leadership Team Manual -- 15