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42. a. Please rate the following factors about retail in Hugo. (Circle ONE for each item) 4= 5= Very 3= 2= 1= Avg. Excellent Good Good Fair Poor (a) Exterior atmosphere of the area (e.g. front entrances, rear entrances, landscaping, street trees, store fronts, sidewalks, cleanliness, 3.11 signage) 13% 29% 21% 13% 16% (b)Parking situation(e.g. number 3.28 of spaces,location) 13% 32% 29% 11% 11% (c) Feeling of safety(e.g. lighting, 3.64 security) 24% 29% 32% 5% 5% 2.76 (d)Variety of businesses 11% 13% 29% 32% 13% (e) Special events or promotions in 2.68 the shopping area 0% 16% 45% 26% 11% 2.97 (f)Variety of merchandise 0% 11% 37% 32% 16% 3.00 (g) Prices 3% 16% 58% 16% 3% 3.29 (h)Advertising 3% 8% 47% 18% 11% 2.53 (i)Group advertising 0% 8% 37% 32% 8% 2.89 0)Evening hours 3% 11'% 58% 16% 5%° 2.97 (k) Weekend hours 3% 16% 55% 13% 5% - 3.00 (I)Coordinated store hours' M&, ;, 3%a (m)Quality of merchandise 3.36 handled by merchants 8% 34% 42% 5% 5% 3.51 .(tt)Customer 1.97 (o)Variety of places to eat 0% 8% 13% 45% 32% (g)Knowledge and friendliness of �� "� " F 3.75 legal personnelUM ' tdI 2.74 (q)Technology infrastructure 3% 16% 34% 29% 8% Z.25 ( Publ. :. s 2.84 (s)Traffic flow/signage 5% 24% 32% 24% 13% 2.80 (t)Other b. What three items from the above list is the most important to be improved (Identify UP TO THREE LETTERS from the above list) •D Variety of Businesses (29% first choice) •A Exterior Atmosphere(24% first choice) •O Variety of places to eat(21% first choice) 43. Considering all the factors in Question 42, how would you rate the overall atmosphere in your local shopping area? (Circle ONE answer) Average=2.94 3% (5) Excellent 18% (4)Very Good 50% (3)Good 18% (2) Fair 5% (1) Poor Hugo Business Retention and Expansion Strategies Program Chapter 5—page 17