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Median household age 44 <br />Average household size 2.4 <br />Median household income $77,302 <br />• of family households 48.8% <br />• of unmarried households 5.2% <br />White Bear Lake 55109 <br />2016 Population 33,978 <br />Median household age 38.1 <br />Average household size 2.5 <br />Median household income $60,476 <br />% of family households 44.5% <br />% of unmarried households 8.1% <br />Mahtomedi 55115 <br />2010 Population 9,117 (city -datacom) <br />Median household age 44.8 <br />Average household size 2.7 <br />Median household income $101,545 <br />• of family households 60% <br />• of unmarried households 3.4% <br />4.1 Target Market Segment Strategy <br />Cozzie's Lakeside Grill location was selected primarily because of its great location on a <br />busy highway with great visibility, ample parking, easy accessibility, and beautiful <br />relaxed setting on Egg Lake. In addition to its great location, the city of Hugo is growing <br />in population and is welcoming and opening to new development. <br />4.2 Market Needs <br />The Hugo area is in need of a neighborhood bar and grill that is located directly within <br />the community of Hugo. Area residents are looking for and will appreciate a restaurant <br />that is easy to access and that has ample parking. Residents will also appreciate <br />reasonable prices and moderate portion sizes. Cozzie's will be an establishment that <br />has an outdoor space like no other and one that caters to all demographics (families, <br />couples, singles, younger, older, motorcycles, old car clubs, bicyclists, locals and <br />people visiting the area). The restaurant will have a reputation for consistent customer <br />service and scratch made food that goes above and beyond typical bar food. Cozzie's <br />will offer a great lunch that will cater to the many businesses and their employees in the <br />city of Hugo. Cozzies' will also be a great gathering place for families, friends, <br />businesses, special events and private parties. Sport leagues will be offered which will <br />create a community feel, along with the private party room as a place where guests can <br />gather to host their private events. A relaxed, friendly, cozy environment that caters to <br />everyone, all twelve months of the year. <br />4.3 Positioning <br />14 <br />