EDA Packet 08.21.18 - Laserfiche WebLink

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Cozzie's will position itself as the neighborhood bar and grill that is warm and welcoming. A place where people can go for high quality consistent food and service. A place where they might see a friend or two, a neighbor, or meet a whole new crew. A casual establishment with great ambience and attention to detail that will also become a destination establishment that people in surrounding communities will drive to experience. Most importantly, it will be a place that offers an outdoor patio where everyone has fun! A place to sit and relax while eating great food, watching a sporting event on television, listening to live music or maybe playing a game or two of corn hole. Cozzie's patio customers will feel as though they are hanging out in a friend's backyard, yet they are being waited on and have access to delicious fresh bar food like no other! Cozzie's will position itself and continue to strive to be the "go to" neighborhood bar customers can always count on for the same great experience every time! 5.0 Position Strategy and Implementation Cozzie's will position itself as the "go to" neighborhood bar that customers can consistently count on for a warm and welcoming experience, where the bar food is like no other and customers feel good about the prices and portion sizes. This is a crucial factor in the Stillwater Market. Cozzie's will do this by developing a menu that uses fresh ingredients and special thought out recipes to transform traditional bar food into flavorful and unique items that customers will crave. An Executive Chef will be hired along with a Sous Chef to ensure optimal and consistent food quality and consistency. The owners will utilize their years of experience to create unique menu items that customers will want to come back to again and again. Customers will enjoy the welcoming and quant ambience of the bar with its classic decor. Cozzie's will stay true to the traditional neighborhood bar feel of years ago. There will be nothing fancy about Cozzie's, but that is why people will love it! Cozzie's will hire experienced staff who care about the service they are provide to others. The employees will be treated with a great deal of respect and rewarded for their exceptional service. Each employee will be appreciated for their hard work and "caring" attitude. Cozzie's will be proactive with employees by having regular staff meetings and performance appraisals to both address areas of growth and to reward employees for their hard work. Training will also be provided when necessary and will utilize a "hands on" approach. The POS system will help to streamline the flow of the restaurant to ensure efficient and consistent service to customers. As much as realistically possible, one of the owners will be present to ensure the highest levels of customer service is being provided on a daily basis. We not only want our owners but our staff to have a vested interest in the success and reputation of Cozzie's. 5.1 Strengths • Prime location with easy access from Highway 61 • Ample parking • Beautiful setting on Egg Lake to create a unique setting 15