EDA Packet 08.21.18 - Laserfiche WebLink

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Loyalty Program — By investing in a POS system, Cozzie's will develop some type of loyalty program. (i.e. lunch punch cards, senior discount cards ect...) Word of Mouth — Cozzie's wants to create a buzz. The first few months of operation are crucial. The owners must be present. We want customers to come in feeling welcomed to a warm environment and leave telling friends and family how they have to check out Cozzie's because the food is exceptional and offered at competitive prices. CREATE BUZZ! We want customers to crave certain food items and to love the ambience. Promotions, Specials & Events — Cozzie's will have different promotions, specials, and events each month. o Cozzie's will create weekly and daily food specials that will create a buzz over time and draw people in. We will create a "once it's gone, it's gone" special to create a must have buzz! o Cozzie's will be known for its great happy hours prices and specials — promote this on social media o Cozzie's will have special events held on the patio ■ Live Music on the patio ■ Possible events like a Pig roast ■ Smoked Rib specials ■ Corn hole and volleyball leagues and tournaments ■ Fish Fry ■ Prime rib dinners ■ Possible indoor/outdoor bingo 6.0 Sales This section will be completed once the plan is approved, contract is signed and a deal is in place to move forward. 7.0 Organizational and Management 7.1 Organizational Structure Cozzie's expects to hire 25-50 employees. The owners will personally select each candidate. They will use a standard interview process with each candidate. They will also try to network within the community to find the right employees. Hiring an employee with a great reputation and who has strong connections within the community in order to bring more people through the doors would be ideal. 7.2 Management Team The restaurant will be owned by Jenifer and Chris Cosgrove. Jenifer and Chris will serve as the General Manager. The management team will consist of Font of House I