EDA Packet 08.21.18 - Laserfiche WebLink

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• It's cozy, welcoming, and warm neighborhood bar ambience • Its accessible and visible location • It's exceptional scratch made fresh bar food, competitive prices, and portion sizes • There will be one or two menu items that Cozzie's will become known for as and that customers will crave! • Its one of a kind outdoor patio space • Its sport leagues which is a unique feature compared to other establishments. • Its ability to host private parties and serve as a gather place in the community • It's consistent customer service and food quality Cozzie's believes that a business is not only as good as its product but the quality of the staff as well. The staff will be a reflection of the owners and their values. A successful business reflects the values, attitude, and work ethic from the top down. This will be the business model utilized at Cozzie's. Cozzie's will hand select staff that reflect the same values as the owners. The staff will be able to explain why they care about providing consistent and friendly service at Cozzie's. This will be the essential mindset and attitude of each employee. 5.7 Marketing Strategy, Promotion and Advertising Strategies The owners of Cozzie's realize that the success of Cozzie's will have to be achieved by doing more than serving exceptional bar food and providing consistent friendly service. We will utilize a marketing plan to build customer traffic. At Cozzie's we will continually strive to win more customers by staying true and consistent with our concept. The following is a list of different marketing strategies, adverting and promotions that Cozzie's will use and continue to use to grow the business. • Social Media — Cozzie's will use Facebook, Twitter, and Instagram to introduce Cozzie's to the community. Social media will also be used to promote specials and display to the community the fun neighborhood feel that they do not want to miss out on. Cozzie's will post pictures of the exceptional food, the friendly staff, and patrons having a great time. Facebook will also be used to post specials, promotions and upcoming events. • Signage — Cozzie's will display a sign on the building that can easily be seen from Highway 61 both in the daytime and the evening. Of course approved by the city of Hugo. Cozzie's will also keep the original signs to maintain that vintage feel. A lighted open sign will also be used and everything approved by the city and planning commission. • Website — Cozzie's will have a website that displays pictures of the establishment, a history of the Bar and most importantly the menu. The website will have our address and google map so that we can easily be found. The hours will also be listed on the website. It must be very user friendly and functional. • Donations and Sponsoring — Cozzie's will participate in local silent auction donations and sponsoring special events to be part of the community and to get the name out in the community. • Hand Delivery — Hand out or email flyers and coupons to local businesses with specials and promotions to get businesses in the door during the week 17