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2023-2026 STRATEGIC PLAN <br />#4 <br />Mature as a prominent, <br />recognized, and <br />respected resource for <br />our communities. <br />1. Develop a comprehensive marketing and advertising <br />strategy which includes enhancing our digital <br />presence and Search Engine Optimization (SEO). <br />2. Heighten community visibility and outreach by <br />increasing attendance at community events, <br />developing additional collaborative partnerships <br />with area agencies, and deepening our relationships <br />with local school communities. <br />3. Become a source of expertise in mental health <br />with the local community. Explore the feasibility <br />of creating a NYFS Training Program providing <br />high-quality, accessible training and education to <br />professionals, partners, and the community. <br />4. Expand engagement in state and local policy <br />advocacy affecting our client population. Be a vital <br />partner in systems change efforts through strong <br />partnerships with professional organizations and <br />advocacy groups. <br />5. Develop a reputation for excellence in staff training <br />and support. Establish practices that support our <br />family-first work environment and prioritize work <br />sustainability and wellness.