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Hugo Downtown Framework Plan Final Plan & Design Guidelines <br /> <br /> <br /> Page 22 of 23 <br /> <br />Signage <br /> <br />• Downtown signage is critical to the character of the area, especially at night; all downtown <br />signage is subject to careful review with the City and must comply with all zoning and <br />ordinance requirements for size, placement, materials, etc; <br /> <br />• Signage and graphics should be integral to the building architecture or used as a <br />decorative design element. Back-lit, box signs are not acceptable downtown. <br /> <br />• Decorative neon, moving or other decorative sign types are desirable only when <br />displayed within storefront window interiors of downtown buildings. <br /> <br />• Corporate chains are encouraged to customize their architecture to express their design <br />“brand” within a design, context, and material appropriate to the character of downtown <br />Hugo. <br /> <br />Projecting or <br />Hanging <br />Sign <br />Wall Sign <br />integrated <br />into the <br />building <br />design <br />Awning sign should be located on the <br />awning face or fringe