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13l~6 License #136 be issued to John E. P~Iitchell, dba ",4itchell Company, 1669 Selby, St. Paul, 1~, T~Zinn. Insurance The 1~~orkmen's Compensation Insurance Policy was discussed, and it vras mo~:-ed by Utecht, seconded by Shavor and. unanimously voted. that the matter be referred to Attorney Graham for checking. Suns - Attorney Claude Allen, Pdr. Narke, P~4r. Klein and the Assistant wills ?',ros. T~4anager of the Hi11s ~3rot:hers Store appeared before the Council to request: permission to erect suns as per drawings submitted. Nilsen advised that the morning after the plans had been sub- - mitted, the Village sent the squad. car over to Carl L. Gardner Associates, the Planners who are studying the Village and its Ordifl~,ncas for recommendations on the signso Utecht then read Gardner's report which is summarized as follows: Total square footage as proposed is 711 square feet. If standards, no+,,ed earlier in this report, being considered for adoption in St. Louis Park and Roseville were to be applied, the total square footage permi+:ted vrould be 4i~8 square feet, From the standpoint of the appearance of the buildings and the general character of the area, it is our opinion that. signs in many cases can be more effective if used more sparingly. It is a generally accepted fact that: too many signs attract less atten- tion than fewer well-placed signs. Though the lights proposed for the face of the canopy do not have any letters, there is some question as to whether or not such lights will add to the appear- ance of the building. If these lights are added for the purpose of lighting the entrance only, other lighting devices will do the job more effectively. The basic question is whether or not the suns as proposed by Hills Brothers will constitute an imp provement to the existing situation or whether these signs will add to the already deleterious effect in existence. The quality of the interior decor of the Hills '~rothers operation is not high (Fills '3rothers' representatives indicated their intent not to paint the rough fixtures which have been installed in the store), Is the same level of quality on the exterior of the building necessary or desirable for the general welfare of the community? Utecht said that in the four years he has been on the Cour.cil3 he has never heard so much adverse public expression as he had heard about Hills 'brothers' Store. Nilsen said Rees had indicated this new s+,ore at. harpenteur and Snelling would be up-graded considerably over the .tore on University Avenue near Lexington, Nilsen didn't feel tha+. the type of signs suitable for Jackson Street, St. Paul; or Hennepin Avenue, P2inneanolis, vrould fit into our Village. Shavor said there wasn't another place in the Village with so large a percentage of the exterior covered with signs as requested. by Hills `3roth®~s, V:~arkentien and. Conpini both reported. they had had much adverse criticism about Hills ~3rothers Store and felt sure that the addition of all those flashy signs would not add to the goodwill of tkie residents. A tt,orney Allen said he didn't think any community could enforce regulation of suns, except to prohibit those that were detrimental to the Public.Health, Safety and V?elfare. Nilsen said he didn't like people who vranted to ~o to the limit of the law. In 7ther cases, the Council has been ab]_e to sit down with the business people and. had, in every instance, been able to come up with a solution aceept'~ble to the Council, Residents and 3usinessmen. 1 1