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MINUTES <br />CITY COUNCIL <br />JULY 8, 2015 <br />Helander felt that the use of Facebook could be a positive thing for the <br />City. His only concern was with the logistics. Helander reported that he <br />recently looked at the City of Minneapolis' Facebook page and noted the <br />posting of some negative comments on the page. Helander felt a City <br />Facebook page should be managed by a full-time employee so that <br />information on the page can remain timely. Keis agreed that one person <br />should manage the page, but that this would not likely be a full-time job. <br />With regard to people posting comments or likes on Facebook, Torkelson <br />indicated that it was his experience that information had a 12 to 24 hour <br />shelf life. If no comments are made on something the City would put on <br />Facebook during that time period, the likelihood of comments drops off <br />dramatically. Torkelson felt that with a city the size of Little Canada and <br />the non -controversial nature of things in Little Canada, he did not think a <br />City Facebook page would require a lot of management. Torkelson stated <br />that it would be his guess that management of the page would take 5 to 6 <br />hours per week. <br />Keis asked who was in favor of a City Facebook page. The majority of <br />these present were in favor. <br />Leibel asked how long the Facebook page associated with the garage sale <br />was published. Torkelson indicated that it was published for 2 weeks and <br />received 133 likes. However, he promoted the page to over 14,000 people <br />and then explained how the page was promoted. <br />The City Attorney reported that his firm does not allow employees to have <br />Facebook pages as they can be used in litigation. He indicated that the <br />City will have to be very careful about the content of its page. <br />Torkelson reported that Facebook has filters that will prevent profanity <br />from being posted on a page. The City Attorney suggested that in addition <br />to the filtering of profanity, certain words like "thief, embezzler, conflict <br />of interest" also be filtered. <br />The City Administrator noted that a few years ago someone put up a <br />bogus "City of Little Canada" Facebook page. That page contained <br />inappropriate language, etc. The City was able to get the page removed. <br />Torkelson again noted the need for strong policies on the management of a <br />City Facebook page. He felt, however, that whoever has administrative <br />rights should be able to post to the page from a mobile device so that if an <br />appropriate story is discovered on a weekend, as an example, the <br />administrator could seize the moment, so to speak. <br />Keis asked about Twitter. Torkelson indicated that he was not <br />recommending that the City open a Twitter account, at this time. He <br />3 <br />