03-06-95 Council Workshop Minutes

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MINUTES CITY COUNCIL MARCH 6, 1995 Schroeder agreed that the intensity would be directed at the center area, while still focusing on the edqes. Morelan asked how the marketinq analysis component worked, pointing out that most businesses will do their own marketing analysis. Morelan pointed out that the Council has seen areas within the City where the marketing analysis was either done incorrectly, or the market changed over the long-run. Morelan asked how the analysis done by Maxfield Research would differ with that done by a developer. Fahey pointed out that when a developer proposes either a theater or hotel chain, they would not make such a proposal without doing market analysis. Fahey asked if Maxfield would be duplicating that research. Bujold agreed that developers would do marketing analysis. Bujold reported that Maxfield would take a big picture approach to the research. They would look at Little Canada and how it fits in relationship to the freeway and its position within the northern metro area. Demoqraphics would be reviewed, analysis done on how those demographics will change and what will happen to Little Canada in the future. Maxfield will create a large picture, and then focus that picture down to the individual components. Bujold reported that the process will be an interactive one. The City would be involved in identifying the types of uses it would like to see, people using the area would be involved, as well as people living in the area. Fahey asked if Maxfield has been retained by other cities to do this type of work. Bujold replied that Maxfield has worked for other developers and cities in providing market background and data. Fahey asked if Maxfield could review a developer's market data and tell the City whether or not it was reliable. Bujold felt that Maxfield would have to look at a much broader picture than just reviewing a developer's data. Carson pointed out that the City survey addresses the redevelopment issue. 7