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Strategic Direction Strategic Direction Goal Action Items Priority of Action Item Key Outcome IndicatorAssigned DepartmentAssigned Staff Member On TrackSome Delay Progress Paused Upcoming CompleteAnalyze and identify video communication opportunities(Overall priority #6)Year 1: 2025-2026 • Work with NineNorth to understand opportunities• Analyze video opportunities • Develop and implement training plan for video AdministrationStaff Assignment: Laura Enhance branded communication by reevaluating city brand guide Year 1: 2025-2026 • Update brand style guide• Redesign City Newsletter• Build templates for all staff for commonly utilized documents/presentations/business cardsAdministrationStaff Assignment: Laura Work to ensure city communications are accessible and free of "jargon"Year 1: 2025-2026 • Build city writing guide • Work towards utilization of plain language in all communications materials • Provide tools to all leadership team members to ensure plain language in communications Leadership Team Established communications plan for projects that includes major milestones through an interactive timeline Year 2: 2025-2026 • Analyze current software's and platforms for underutilized opportunities • Select key projects for communication• Build project sitesAdministration/Public Works/Community DevelopmentStaff Assignment: Laura/Bill/BenDevelop communication materials around city finances and how tax payer dollars are spent Year 2: 2025-2026 • Research best practices around finance-specific communication in local governments • Develop a communication plan based on best practices• Implement Administration/FinanceStaff Assignment: Laura/SamReview the online agenda system and process to ensure presentations are included Year 2: 2025-2026 • Analyze potential agenda software/platform opportunities• Ensure accessibility in agenda software/platform opportunities AdministrationStaff Assignment: Heidi  In-process items Complete itemsProviding Transparent CommunicationPercentage Tracking Providing Transparent Communication1) Improve and enhance strategic communication