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Strategic Direction Strategic Direction Goal Action Items Priority of Action Item Key Outcome Indicator Assigned Department <br />Assigned Staff Member On Track Some Delay Progress Paused Upcoming Complete <br />Analyze and identify video <br />communication opportunities <br />(Overall priority #6) <br />Year 1: 2025-2026 <br />• Work with NineNorth to understand opportunities <br />• Analyze video opportunities <br />• Develop and implement training plan for video <br />Administration <br />Staff Assignment: Laura <br />Enhance branded communication by <br />reevaluating city brand guide Year 1: 2025-2026 <br />• Update brand style guide <br />• Redesign City Newsletter <br />• Build templates for all staff for commonly utilized <br />documents/presentations/business cards <br />Administration <br />Staff Assignment: Laura <br />Work to ensure city <br />communications are accessible and <br />free of "jargon" <br />Year 1: 2025-2026 <br />• Build city writing guide <br />• Work towards utilization of plain language in all <br />communications materials <br />• Provide tools to all leadership team members to <br />ensure plain language in communications <br />Leadership Team/Council <br />Established communications plan <br />for projects that includes major <br />milestones through an interactive <br />timeline <br />Year 2: 2026-2027 <br />• Analyze current software's and platforms for <br />underutilized opportunities <br />• Select key projects for communication <br />• Build project sites <br />Administration/Public Works/Community <br />Development <br />Staff Assignment: Laura/Bill/Ben <br />Develop communication materials <br />around city finances and how tax <br />payer dollars are spent <br />Year 2: 2026-2027 <br />• Research best practices around finance-specific <br />communication in local governments <br />• Develop a communication plan based on best <br />practices <br />• Implement <br />Administration/Finance <br />Staff Assignment: Laura/Sam <br />Review the online agenda system <br />and process to ensure presentations <br />are included <br />Year 2: 2026-2027 <br />• Analyze potential agenda software/platform <br />opportunities <br />• Ensure accessibility in agenda software/platform <br />opportunities <br />Administration <br />Staff Assignment: Heidi <br /> In-process items  Complete items <br />Providing Transparent Communication <br />Percentage Tracking <br />Providing Transparent <br />Communication <br />1) Improve and enhance <br />strategic communication