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78 <br /> <br />City of Little Canada Personnel Policy <br />SECTION 34– SOCIAL MEDIA POLICY <br /> <br />Purpose <br /> <br />The purpose of this policy is to ensure the proper use of the City of Little Canada’s social media sites <br />by its employees and establish procedures for creating an overall social media presence for the City in <br />a positive and informative fashion for the general public. Social media users have the responsibility to <br />use these resources in an efficient, effective, ethical and lawful manner pursuant to all existing City <br />and departmental policies. The City of Little Canada has an overriding interest and expectation in <br />deciding what is “spoken” on behalf of the City on social media sites. This policy establishes <br />guidelines for the use of social media. <br /> <br />Scope <br /> <br />This policy applies to any existing or proposed social media web sites sponsored, established, <br />registered or authorized by the City of Little Canada. This policy also covers the private use of the <br />City’s social media accounts by all City representatives, including its employees and agents, City <br />Council Members, appointed board or commission members and all volunteers to the extent it affects <br />the City. Questions regarding the scope of this policy should be directed to the City Administrator. <br /> <br />Definition <br /> <br />Social media are internet and mobile-based applications, websites and functions, other than email, for <br />sharing and discussing information, where users can post photos, video, comments and links to other <br />information to create content on any imaginable topic. This may be referred to as “user-generated <br />content” or “consumer-generated media.” <br /> <br />Social media includes, but is not limited to: <br />• Social networking sites such as Facebook, LinkedIn, X (formerly Twitter), and mobile apps <br />• Blogs <br />• Social news sites such as Reddit and Buzzfeed <br />• Video and photo sharing sites such as YouTube, Instagram, Snap Chat, and Flickr <br />• Wikis, or shared encyclopedias such as Wikipedia <br />• An ever-emerging list of new web-based platforms generally regarded as social media or <br />having many of the same functions as those listed above <br /> <br />As used in this policy, “employees and agents” means all City representatives, including its employees <br />and other agents of the City, such as independent contractors or City Council Members. <br /> <br />Guidelines <br /> <br />1. It is the policy of the City of Little Canada that social networking sites shall be used for City <br />business to release news and other public information in addition to traditional distribution outlets. <br />Routine social media posts and comments by residents are considered “transitory correspondence,” <br />as defined by the Minnesota General Records Retention Schedule. These messages are not required <br />to be retained. However, messages that are in the nature of a complaint, grievance or similar more <br />serious nature should be documented by using a “screen capture” and retained pursuant to the <br />retention schedule.