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The State Farm Insurance sign is an internally lit State Farm logo sign, with white plastic <br />and red lettering. This style of sign does not meet the City's architectural guidelines due <br />to the large area of white illuminated plastic. The sign itself does not appear to violate <br />any sign regulations, however, the design should be revised to provide for the red <br />illumination out of a darkened background. With this change, the sign would meet the <br />City's requirements. <br />Summary and Recommendation <br />Planning staff recommends approval of the Comprehensive Sign Plan for Market <br />Square Town Offices, with the following comments: <br />Consideration of "reversing -out" the lettering on the monument sign, with <br />white lettering and a dark background. <br />Requirement that the State Farm Insurance sign is modified to provide for no <br />illumination of the white background. <br />pc: Kathy Glanzer <br />Steve Westerhaus <br />Lee Elfering <br />Erin Mathern, Mendota Homes, 2860 Middle Street, Little Canada, MN 55117 <br />