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Eight Essential Elements <br />By considering each of these eight essential elements, governments can largely address <br />many of the current concerns surrounding social media use: <br />1. Employee Access <br />Governments have discretion, through Web site filtering tools, to restrict access to areas of <br />the Internet deemed non -work related, such as personal email or leisure Web sites. Up <br />until the Last two years, social media sites have tended to fall under the non -work related <br />umbrella. However, increasingly social media sites are blurringthe line between personal, <br />professional, and official agency use, raising new questions of which employees may access <br />social media sites and what should be the process for gaining access. <br />Government agencies are managing access in two ways: 1) by controlling the number or <br />types of employees who are allowed access to social media sites or 2) by limiting the types <br />of sites that are approved for employee access. Most of the agencies we interviewed <br />limited employee access to social media, allowing access for only a handful of designated <br />individuals or functions (e.g., leadership or public information officers). Only one of the <br />interviewed agencies allowed all employees unrestricted access to all social media sites. <br />Other agencies managed access by allowing <br />all employees access to pre- approved social <br />media sites. According to one interviewee, <br />"Our agency allowed viewing access to <br />YouTube after a risk assessment determined <br />there is a business need for it and that the <br />benefits outweighed the risks. All other <br />sites are being blocked. If there is a need or <br />request, it will be evaluated on a case by <br />case basis by the director." <br />In agencies with formal policies, some <br />outline required procedures for gaining <br />access to social media sites. Of the 26 <br />policies and guidelines reviewed, five addressed procedures for access. Of those five, most <br />required employees or departments to submit an official business case justification in <br />order to access and use social media sites. <br />Sample language for requesting access <br />"All social media requests must be submitted in <br />the form of a business case to the Deputy County <br />Executive for Information, who will then consult <br />with the E- Government Steering Committee. If <br />approved, agencies must fill out and have an <br />agency director sign the Procedural <br />Memorandum 70-05 Revised: Request for <br />Waiver /Exemption Form and return it to the <br />Information Security Office in the Department of <br />Information Technology" <br />-Fairfax County, VA <br />Based on our interviews, the balance between unrestricted and controlled access remains a <br />dilemma for many agencies: While some agencies may value the potential opportunities <br />for professional development when employees are engaged in educational, collaborative, <br />or knowledge sharing activities fostered by open access to social media sites, many still are <br />fearful of the perceived legal and security risks. In addition, once access policy is <br />determined, questions of account management and acceptable use inevitably arise. <br />74 <br />