05-11-1994 Council Agenda - Laserfiche WebLink

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612 - 929 -6166 DECISION RESOURCES 513 P03 MRY 04 '94 13:16 als: one session could be composed of a citywide random sample One session could be composed of renters One session could be composed of business community members One session could be composed of young parents One session could be composed of over 55 year olds The cost of each focus group, assuming comparable discussion guides for each session, would be $1100.00. Incentives for par- ticipants would cost $375.00. The overall cost of this component would be $1,475.00 per focus group. A report of the findings would be made to the City Council and City Staff prior to the construction of the random sample tele- phone surveys. QUANTITATIVE RESEARCH: Guided by the findings of the focus groups, two u-rvey- .instru- ments would be designed: one targeted toward CSaint Louis_P.gz residents and one toward community business owners/managers. The draft surveys created by Decision Resources, Ltd., would be presented for review. Suggested changes and revisions would be returned to produce two final survey and pre - testing would imme- diately follow. DRL would undertake a 400 random sample of residential households in Little Canada and a 50 -100 random sample of city businesses. The latter sample would be drawn to provide a representative sample of both large and small businesses, both manufacturing and service providers. Interviews would be conducted by trained personnel from Decision Resources, Ltd., telephone banks. The residential survey would be administered during evening and weekends, while the business community survey would be adminis- tered during daytime hours. Both surveys would provide results projectable to their respective universes within + 5.0 percent in 95 out of 100 cases. A written report would be provided discussing the highlights and major findings of each survey. Comparisons would also be made with recent surveys completed in Saint Louis Park, Roseville, Mounds View, and Maplewood. I would make both a formal report and attend a workshop, if deemed appropriate, to insure familiar- ity with the data and its interpretation. The cost of a 400 random sample survey of Little Canada residents taking no more than 23 minutes on average would be $7,500.00. Each additional half- minute would be $125.00. A survey of this time length usually includes 70 -80 question items. Past experi- ence has shown in Little Canada and other suburban communities that the refusal rate on a survey of this type will be no greater than four percent. 2 Page 17