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Overview of the Research Method <br />Research Phase <br />1. Project Design <br />2. Sampling Design <br />3. Questionnaire <br />Development <br />4. Data Collection <br />5. Data Analysis <br />6. Reporting <br />Desired Outcome <br />Research design that <br />will obtain the <br />information needed to <br />make decisions. <br />Sampling that permits <br />the data to be general- <br />izable to the desired <br />population. <br />A questionnaire that will <br />yield accurate, useful <br />data. <br />Compilation of accurate <br />data with minimal non - <br />response bias. <br />Thorough and meaning- <br />ful statistical analyses. <br />Useful, meaningful <br />description of the results. <br />Anderson - Niebuhr Method <br />Obtain input from <br />decision makers and identify <br />decisions to be made using <br />the data. <br />Select representative <br />samples using appropriate <br />sample sizes and sample <br />types. <br />Ensure questions are <br />valid and reliable <br />and are pretested. <br />Use proven mail or <br />telephone survey <br />techniques to achieve <br />a high response rate. <br />Use a variety of statistical <br />procedures appropriate to <br />the type of data collected <br />and the needs of the <br />City. <br />Present easy -to- <br />understand findings <br />tailored to the needs of <br />the City. <br />The specific procedures we propose to use for conducting the community survey for <br />the City of Little Canada are described in greater detail on the following pages. <br />Please note, however, that we are willing to discuss any suggested changes. <br />Page 13 <br />5 <br />