02-09-1994 Council Agenda - Laserfiche WebLink

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Telephone Survey Methods • We will use our own professional interviewers and on -site centralized telephone interviewing facilities to conduct high quality telephone surveys. Our professional interviewers have had years of experience conducting interviews and are particularly experienced in research for government and public agencies. ♦ We will brief interviewers at the beginning of the project to inform them of the purpose of the study, review the survey instrument, role -play the interviewing process, and answer any questions they may have at the outset of the project. • Calls will be made at varying times of the day and on different days of the week to ensure that every conceivable attempt is made to contact the original sample. • Interviewing will be carefully monitored by interviewer supervisors using electronic monitoring equipment. ♦ We will debrief interviews at the conclusion of data collection. Mail Survey Methods The series of steps we use for mail data collection is outlined below: 1. Initial Mailing An initial questionnaire and cover letter will be sent by first - class mail. A pre - addressed, postage -paid retum envelope will also be enclosed. We have budgeted $.29 per survey for outgoing postage. Surveys will be mailed using City of Little Canada letterhead; we will print envelopes using that name but with our address so undeliverable mail will be retumed to us. 2. Follow -up Those who do not respond to the initial mailing will be sent a reminder postcard. Those who still do not respond will be sent an additional mail follow -up reminder, which will include another copy of the questionnaire. The next phase of data collection involves contacting any remaining nonrespondents by telephone to encourage their participation. Finally, those who do not respond by mail, even after being reminded by telephone, are invited to complete the survey over the telephone with an Anderson - Niebuhr interviewer. Page 18 10