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Computerized Tracking: To track response and <br />nonresponse to the mail survey, Anderson - Niebuhr has <br />designed a computerized mail tracking system. With our in- <br />house computer facilities, we can produce the following: <br />♦ A database of respondents and nonrespondents <br />• Response rates for cells of the sample <br />♦ Daily status reports <br />♦ Mailing labels to facilitate follow -up <br />5. Data Analysis <br />Our data analysis procedures are very thorough and accurate. <br />Upon completion of the mail survey, we will: <br />♦ Review all responses for completeness and consistency. <br />Any inconsistencies in responses will be carefully checked to <br />ensure the accuracy of the information. <br />♦ Transfer responses to magnetic media for computer analysis. <br />All transfer to magnetic media will be verified. <br />♦ Analyze the data using our in -house computer facilities and <br />computer programs contained in the Statistical Package for <br />the Social Sciences (SPSS /PC +). <br />Anderson - Niebuhr has the capability of conducting a variety of <br />statistical analyses, from simple descriptive statistics to complex <br />multivariate analyses. We will work with representatives of the <br />City to determine precisely which statistical analyses will be useful. <br />At this time, we assume complete descriptive summaries of <br />residents and businesses are desired, along with comparisons of <br />subgroups based on demographics. <br />The City may wish to conduct a gap analysis to determine the <br />differences between importance and satisfaction. This will identify <br />areas which are seen as very important to people, but with which <br />satisfaction levels are not as high. <br />Page 19 <br />11 <br />