02-09-1994 Council Agenda - Laserfiche WebLink

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6. Reporting of Results Anderson - Niebuhr is committed to providing survey results in a manner that will be of maximum use to the City. We will provide a report that: • Utilizes a graphic, clear style of reporting data ♦ Summarizes the results from the research data ♦ Summarizes the research method used • Presents key descriptive findings in tables and computer generated graphics • Discusses statistically significant results ♦ Presents recommendations based on the findings The City will receive five copies of the report (four bound and one unbound). If desired, Anderson - Niebuhr researchers are also available to make a presentation of the results. Relationship to Client All phases of our research assume continuous communication with our clients to ensure that we are meeting their needs at every step of the process. It is our policy to maintain close contact with clients throughout all phases of the research project. We work with our clients to define the research direction and are committed to keeping our clients informed as the study progresses to ensure that the data collected will be maximally useful when the project is completed. Research Options If the budget available for this research is limited, the City may wish to consider one of the following options as an altemative to the survey of 100 businesses: ♦ Conduct in -depth telephone interviews with 20 key business leaders in the community, or ♦ Conduct focus group with business people in the community. These options are qualitative approaches and will not provide quantitative statistical data. However, they can provide much useful information at less cost. 12 Page 20