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Qualifications <br />The design and implementation of a study, such as the one <br />desired by the City of Little Canada, requires a market research <br />organization with the following expertise: <br />• Experience and skill in conducting attitude and opinion <br />studies. <br />♦ Experience conducting surveys of residents. <br />♦ Experience conducting surveys of businesses. <br />♦ Demonstrated ability to design and implement sampling <br />strategies so that the data obtained in the surveys are <br />generalizable to the appropriate populations. <br />♦ A broad, deep background in marketing research <br />consulting and research services, with an experienced <br />staff. <br />• Skill in designing and writing survey instruments to meet <br />the goals of a study. <br />• Expertise in obtaining a high level of participation in <br />surveys. <br />♦ Proficiency in conducting relevant data analysis and <br />assisting clients in interpreting results. <br />Our extensive experience in each of these areas of research <br />means that we have a solid understanding of the dynamics <br />involved in obtaining accurate, reliable, and actionable data. <br />This section of the proposal provides an overview of Anderson, <br />Niebuhr & Associates Inc., information on the key staff members <br />who will be involved with the project for the City of Little Canada, <br />and examples of our work. <br />Corporate Overview and Qualifications <br />Anderson, Niebuhr & Associates, Inc. is a Minnesota -based <br />corporation that has been conducting community surveys, <br />business -to- business surveys, and other types of market research <br />since the company's founding in 1974. During that time, the firm <br />has gained a national reputation for excellence in research <br />utilizing rigorous methodology, for accuracy of results, and for <br />innovation in the application of research methods and in the <br />Page 22 <br />14 <br />