02-09-1994 Council Agenda - Laserfiche WebLink

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synthesis and interpretation of research findings to address strategic issues. Anderson - Niebuhr offers a full range of research services, including study design, sampling design, questionnaire construction, data collection, data analysis and interpretation, report writing, and presentation of findings. In addition to conducting market research projects, the firm is recognized as a leader in providing professional training nationally for people who wish to improve their research skills. Proposed Team Members and Qualifications Anderson, Niebuhr & Associates, Inc. employs a staff of professional, technical, and administrative employees who are trained and experienced in conducting high - quality research. All members of our senior research staff are skilled and experienced in designing and implementing community studies. The Anderson - Niebuhr professional staff who will work most closely with the City of Little Canada on this research project will consist of Dr. John Anderson, Marsha Niebuhr, and Randi Stillman. John Anderson and Marsha Niebuhr are principals and founders of Anderson, Niebuhr & Associates, Inc. and have many years of experience conducting community studies. They are co- authors of the second edition of a widely used textbook on survey research, Questionnaires: Design and Use (1986). They participate annually in conferences sponsored by the American Marketing Association (AMA), American Society of Quality Control (ASQC), and the Association for Quality and Participation (AQP). They also founded the Special Interest Group on Survey Research, an organization within the American Educational Research Association established to improve the methods used to conduct survey research. In addition, Dr. Anderson has published market research articles in a variety of professional joumals and publications, including Joumal of Marketing, Joumal of Applied Psychology, and Marketing News. Randi Stillman is a research associate at Anderson - Niebuhr and is responsible for project management, questionnaire design, statistical interpretation, and report writing. She has a master's degree from the University of Chicago. Page 23 15