05/02/1988 Park Board Packet - Laserfiche WebLink

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and city services. It should be kept in mind that citizens are very willing to discuss local issues and , unlike other types of surveys, we have found the greatest challeTige is expeditiously moving through the questionnaire, rather than maintaining the interest of the respondent ! DESIGN OF TtJE [RESE T: Decision Resources, Ltd . , proposes to conduct a telephone si.irvey of 400 randomly selected households in Lino Lakes. A random sample of this size would provide results projectable to the entire city within + 5.0 percent in 95 out of 100 cases. lh(� questionnaire would be composed of both closed-ended queries, in which ' respondents choose from a set of answers , and open-ended queries, in which top-of-the-mind replies are sought . The survey would be conducted by DRL trained and supervised personnel . The company is proud of the fact that the average length -)f employment of the DRL phoneys is five years : most of the phoners who would be involved in this project have been with the Company for seven years. The employment stability of our phoners is unique in the industry, and provides our clients with the most sophisticated and proven corps of interviewers available in the region. The computer analysis will be conducted through the DRL remote job entry facility to the University of Minnesota CYHER system , insuring both access to the most current statistical analysis programs and confidentiality of the data set . The City of Lino Lakes will be presented with two bound copies of the final report , highlighting all the major findings of the study. DRL will also speak to any major differences and similarities with the other recently completed suburban quality of life studies undertaken for Shoreview, [Roseville, Saint Anthony, Cottage Grove, Plymouth, Inver Grove Heights , Eagan, Woodbury, and Little Canada. The final report is composed of a written commentary on the findings and their implications and all computer generated cross-tabulations. In addition, the findings will be presented by me at meetings with the staff, the Park and Recreation Commission, and/or the City Council . Let me speak to one fear that generally arises in dealing with any market and survey research firm. Too many survey research users report being left with volumes of undecipherable statistics to make relevant policy prescriptions on their own. If you were to talk with any of our current and former city clients , you would find that this is definitely not the case with DRL. The principals of the company are willing to spend as much time as necessary with staff, commissions, and city officials to develop and refine the policy implications of the analysis. In the past , we have presented findings at working sessions, facilitated group discussion meetings, and given formal presentations to the public . The extent of DRL involvement in any matters pertaining to the survey or its implications is jointly determined with the