09-23-24 City Council Agenda Packet

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• News releases and/or newspaper ads based on the continued implementation of the public engagement and communications plan. • Equip city council members with information for their own community discussions. • Provide public information and communications support for City Council meetings on the master plan. • Conduct ongoing analysis and provide recommendations of steps needed to address public concerns. • Rapid response to questions from community stakeholders and residents (24-48 hours). • Monthly meeting to assess changes needed in the public engagement and communications plan. • Optional (not included in the base fee): Conduct a resident opinion survey in March 2025 to test community perceptions about city's services with a set of questions related to the master plan. Effort includes the design, analysis and management of the fieldwork vendor. 2.2 AUAR Engagement Engagement during the AUAR process would include the following deliverables: Deliverables • Public communications plan that complements the public engagement and communications plan developed for master planning engagement. • Prepare materials for and attend one City Council meeting to adopt the AUAR Order. • Support materials and public notices for the AUAR's 30-day public comment period and the Environmental Board's Public Comment meeting during this timeframe. • Prepare materials for and attend one City Council meeting when the Final AUAR is adopted. • Prepare website updates and social media posts for the 30-day public comment period and conclusion of the AUAR process. • Provide public information and communications support for City Council meetings on the AUAR plan. 2.3 Subcontract Services Kimley-Horn will subcontract with Rapp Strategies, Inc. on city public engagement and communication activities. Their effort will include all the deliverables listed under digital outreach, except for the interactive map and creative design direction. 3.0 MASTER PLANNING 3.1 Background Analysis Current Plan and Policy Review — The consultant team will collect (with city staff assistance), review, and evaluate pertinent documentation and data that will establish a common basis for planning efforts. Our review will include a brief summary and assessment of applicable government plans, policies, and regulations, including in -progress plan updates. The goal is for our team to understand established and proposed policy and plans and identify potential roadblocks and/or support for creating and implementing an informed master plan alternative. Deliverables • Document review summary presented in a report for review and comment Land Use and Urban Design Analysis — The consultant will undertake a planning level analysis of existing and proposed land uses and urban design goals, including public and private plans. The assessment will include density analysis and land use organization. The analysis will also identify opportunities and constraints related to land uses and urban design elements. Deliverables Rev 07/2024