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• <br />DRAFT 4/5/04 <br />BENCH tC'iARK <br />Community <br />Builder <br />Collaborative <br />Conduct Market Research <br />Purpose: <br />Understanding the current market forces at play within and around the <br />community as well as future trends will be vitally important. <br />How This Step is Completed: <br />Benchmark Community Builder Collaborative will engage a third -party firm to a <br />conduct detailed market assessment of the opportunity. For example, on another <br />recent project, an international retail market research firm was engaged to <br />complete a comprehensive assessment of the market opportunity. The firm <br />studied the opportunities by category from durable goods to shoes to <br />entertainment to provide an in -depth understanding of what a new development <br />could support. <br />Who Completes: <br />Benchmark Community Builder Collaborative <br />Outcome: <br />Tangible market research will provide the critical data required for fact -based <br />planning decisions as well as some of the information that will be needed to <br />reach out to potential investors and tenants further into the project. <br />All Rights Reserved 6 <br />