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3 <br /> <br />S ocial M edia T ools A pproved for Use <br />Twitter <br />Twitter is a micro blogging tool that allows account holders to tweet up to 140 characters of <br />information to followers. By procuring and maintaining Twitter accounts, City departments will <br />commun icate information directly to its followers, alerting them to news and directing them to <br />other sites for more information . The following standards should be followed when using <br />Twitter: <br /> Department p ersonnel shall hold and maintain their department's Twitter account. <br /> Each department wil l have only one Twitter account. A ccount information, including <br />usernames and passwords, shall be provided to the City Administrator . <br /> The department's Twitter bio will include: d epartment name, c omments, and list of <br />follower s subject to public disclosure . The following message may also be added: “This <br />site is not monitored. Call 911 for emergencies.” <br /> Twitter usernames shall begin with "Lino Lakes " (e.g. Lino Lakes PD, Lino Lakes Public <br />Services). In cases where the username is too many characters, begin with "LL " (LLPD ). <br /> Department Twitter account backgrounds will display the standardized city logo. <br /> Twitter accounts shall serve three primary purposes: <br />o Get emergency in formation out quickly <br />o Promote City -sponsored events <br />o Refer followers to content hosted on the city ’s website <br /> Information posted on Twitter shall conform to departments’ policies and procedures . <br />Tweets shall be relevant, timely , and informative. <br /> Twitter cont ent shall mirror information presented on Lino Lakes ’ website and other <br />communication medians . City personnel shall ensure that information is posted correctly <br />the first time. Twitter does not allow for content editing. <br /> The C ity wi ll comply with all data retention policies provided by Twitter . <br /> <br />Facebook <br /> <br />Facebo ok is a social networking site that enables the City of Lino Lakes to promote activities, <br />programs, projects , and events. City departments are able to inform more people about City <br />activities by d irecting them to the City’s w ebsite. When a department determines it has a <br />business need for a Facebook account, it will submit a request to the City Administrator . Once <br />approved, a ll content must meet the following standards: <br /> The City will create “pages ” in Facebook , not “groups.” Facebook pages offer distinct <br />advantages , including greater visibility, customization , and measurability. Community <br />pages will currently be accepted unless there is a copyright or trademark issue.