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• Springsted City of Lino Lakes, Minnesota Communication & Citizen Awareness Plan Fall Referendum Springsted Incorporated 380 Jackson Street, Suite 300 Saint Paul, MN 55101 -2887 Tel: 651 - 223 -3000 Fax: 651 - 223 -3002 www.springsted.com Work Plan August 11, 2008 Objective(s) The purpose of this study is to facilitate the development and implementation of a communication and citizen awareness plan for the City of Lino Lakes fall referendum. The plan would include actions that lead to informing voters, but would not include marketing and/or promoting referendum approval. 4110 We understand that the City may consider presenting a referendum to the voters asking for an amendment to the • current process for bonding for road improvements that are partially assessed. Springsted's role is to assist the City in defining the ballot question(s) to be asked, based upon the goals of the Council and the needs of the City. We would implement an agreed upon Communication Plan and strategies in order to provide comprehensive information to the voters prior to the referendum. Springsted has an established affiliation with Dustin Deets, LLC, a Strategic Communications Firm, with experience with referendum assistance. Chris Deets' resume is attached along with our team members' resumes. Dustin Deets, LLC will be utilized, as necessary, to provide the communication elements of this proposal to complement the financial and referendum materials provided by Springsted staff. Springsted will work directly with the City Council and City Staff to determine the objectives, specific wording for the ballot, referendum process, and a Communication Plan. All language used in communication materials shall be approved by the City Council or to staff if they choose to delegate. We will solicit input from specific parties, as directed to by City Council, but plan to only meet with staff and the City Council in formal settings and take work direction from them.. This work will be completed in conjunction with Bond Counsel. TASKS Task I: Review Background Information ➢ Internal review of background information: