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Research To -Date <br />1. Interview with Michael Grochala <br />2. Interview with three residents (who request anonymity) <br />3. Attempted interview with Charter Commission Chair (declined) <br />4. Thorough analysis of: <br />Citizen's Report <br />PMR <br />City Website <br />Communications Methods <br />Quality of Life Report <br />Background of Financial Options <br />Keys <br />1. Messaging —focus on this is paramount to citizens' ability to understand <br />2. Timing —we're at the point where the project is moving from "green" to "yellow" <br />3. Education — ensuring citizens understand implications vs. simply know about referendum <br />4. Outside -In— enabling citizens to see how the issue looks from the outside, and via other voices <br />5. Saturation —seven times in seven ways <br />Critical Decisions <br />1. Is the project: <br />Communicating data and information to citizens re: MN 429? <br />OR <br />Thoroughly educating citizens so they understand what it means to adopt MN 429? <br />2. Once #1 is agreed -upon, does the City want to begin a formal education strategy? <br />Timing and Estimate Summaries <br />Event Must Occur By <br />Brainstorming Meeting with City Council September 19 <br />Approval of Look and Voice September 26 <br />Approval of Educational Media October 3 <br />All Media Ready for Distribution October 10 <br />Election Notices and Advertisements October 15 <br />Advertisements October 15 & 29 <br />Estimate (dependent upon scale, timing, and selection of vehicles) <br />$21k - -$33k <br />