09/02/2008 Council Packet - Laserfiche WebLink

Home Search

Principle Objective To educate and inform more thoroughly than ever before, relative to the question of embracing MN 429. (It is important to note that education can happen without persuasion.) In a recent letter to the editor in a local newspaper, a writer noted that, in past referendums on amending the Charter, the citizens of Lino Lakes were "...not well informed on [the] issue..." Reflecting this insight, our objective will be to educate every citizen on the issue to the extent our timing and resources allow. Overarching Approaches 1. Ensure all citizens understand the thinking behind amending the Charter by saturating the media with the issue at local, state, and national levels from all relevant angles. 2. Elevate the issue of amending the Charter to align it with the community- approved identity of Lino Lakes being "A Community with Vision." 3. Bring the issue to life by showing people, through the use of multimedia, the impact the Charter in its current state is having on the community. 4. Provide people with every opportunity to have their questions and concerns understood and addressed through Q &A processes both passive and active. 5. Enable other city leaders and residents to represent the issue outside of the City Council and Mayor so that we can ensure as many avenues as possible are being pursued in educating and informing citizens. Phase One: Understanding Accumulating knowledge and insight about the many facets of the City Charter, its benefits to the community, its challenges to the City as it strives to be "A Community with Vision," and costs citizens may be bearing by imposing restrictions on elected leaders' abilities to bring to life "A Community with Vision." Develop Plan and Secure Approval: • Critical focus on messaging • Brainstorming meeting with council • Continued discussions and insight development with community leaders and citizens Processes include: continued research and discussions with community residents and City staffers; a special brainstorming session with a subteam from City staff to assist in message development; preliminary mapping of community networking points. Deliverables include: Executive summary on insights and understanding — including an insight grid for confirmation of insights, an executive summary on output from the brainstorming meeting. Timing: 9/8 -9/15 Hours: 20 Estimate: $1,900