09/02/2008 Council Packet - Laserfiche WebLink

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Phase ase Two: Architecture -ng closely with the City, quickly build a communications architecture reflecting knowledge and insights gained during the "understanding" phase. Ensure that all communications reflect knowledge, understanding, and education, contain facts from information and data, and will resonate with citizens. Our will be to efficiently, effectively, and powerfully educate the citizens on the: • Original intent of the Charter and how it may not be aligned with "A Community with Vision." • Challenges the Charter may be presenting to ALL city leaders in executing their public duties; • Costs citizens may not be aware they are choosing by holding onto an outdated process • Benefits the community will reap from amending the Charter. Development of Communication Architecture: • Simple, Clear, Memorable, Understandable • Aligned to Support "A Community with Vision" • Enable citizens to spread the word themselves, • Use "Quality of Life" survey as a directional guide We will be clear, focused, insightful, and forthright in building this architecture, and disciplined in following its constructs. We will also create a plan for teaching what Minnesota Statute 429 means in a simple, memorable way so that we can enable and enlist citizens to teach others about MS 429 and its benefits to the community Finally, and perhaps most critically, we will enable the community to see how people from the outside view the situation Processes include creating and agreeing upon a communications brief, benefit ladder, message map, priority pyramid, and other communications tools that ensure clarity, consistency, focus, and discipline. This architecture phase will also include constructing the structure and timing of our communications and reaching agreement with the City on specific executions. Deliverables include: Communications brief, Benefit ladder, Message map, Priority pyramid, Drafts of key lines and phrases. Timing: September 18— September 22 Hours: 15 Estimate: $1,425 ?hale Three: Creation As messages are being created, we will strive to ensure maximum understanding by the community. They will be short, concise, memorable, and built to align with the City's mission of being "A Community with Vision." We will strive to ensure they are forward- looking, positive, aspirational, and benefit - based, yet also grounded in facts, insights, and real -life concerns.