09/02/2008 Council Packet - Laserfiche WebLink

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Processes will include creative development, several rounds of review and adjustments, and finally agreement upon specific visual and verbal expressions for all aspects of communications relating to the Charter amendment. Deliverables include: Creative development of look and voice for small collateral pieces, special edition of "Lino Lakes News," three signature insight sheets, newspaper advertisements, two - minute video script and storyboard, architecture for a city phone tree for 429 Q & As, structure for a public debate on MS 429. Timing: September 22— October 10 Hours (with video): 127 Hours (without video): 87 Estimate: (with video): $12,265 Estimate (without video): $8,265 Phase Four: Production Once the insights are gained, the architecture built, and the messages created, we can begin producing and securing the vehicles to carry our communications. Our decisions will reflect the rule of thumb: "Seven Times in Seven Ways." We will use every medium, and ensure that, beginning October 1, there will be a continuous stream of education regarding amending the Charter. Processes include: Securing approvals for all messages and productions, overseeing production, monitoring progress, updating the City on progress, preparing vehicles and channels to receives materials and messages, directing delivery of the components. Production of Materials: Modest, Cost - Effective, Demonstration of Fiscal Responsibility Deliverables Could Include: 1. Development of a simple, recognizable, memorable icon that could be made into stickers, buttons, clings: "I've Got the Line on 429." Intent is that whomever is displaying it understands —and can explain to others —what 429 is about. 2. Special Edition of Lino Lakes News Devoted to Amending Charter —The ABCs of 429" 3. Signature Insight Sheet Clearly Outlining the Benefits from Amending the Charter 4. Signature Insight Sheet Clearly Outlining the Costs Citizens will Bear if They Don't Amend 5. Signature Q & A Sheet Addressing Every Possible Consideration from Virtually Every Angle 6. Newspaper advertisements focusing on educating the community 7. 2- Minute Video Featuring City Leaders and Residents Reflecting on Their "Community with Vision" and how amending the charter is in keeping with "A Community with Vision." 8. Landing Page on the City Website with Comprehensive Education on the Charter amendment as well as a "Cost Clock" showing the costs to citizens that rise daily under the current Charter 9. A community phone tree named the "Hotline on 429" for citizens to have their questions answered 24/7 and staffed by a network of community volunteers agreeing to a schedule to receive calls and answer questions at their homes, over their cells, etc...