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CITY OF LAKE ELMO <br />Communications Strategy <br />Crisis Communications and Media Inquiries <br />The Communications Department’s primary function is to assist City Hall, its <br />departments, the Mayor, and the City Council by providing consistent, relevant, and <br />essential information through various industry-standard communication platforms. <br />The Communications Team works closely with the Public Safety Department and the <br />Fire Department to align strategies, share accurate information, and support their <br />emergency response efforts. Together, we focus on delivering consistent updates to <br />keep residents informed, prepared, and safe when it matters most. <br />The primary function of the Communications Department is to promote the positive <br />developments in Lake Elmo, enhancing local interest and community pride while also <br />showcasing our City to attract potential new business owners and residents. <br />Lake Elmo’s Communications Channels <br />City of Lake Elmo Website (lakeelmo.gov) <br />The City website serves as the primary source of information for residents, providing <br />detailed insights into city government, codes and permits, departments and services, <br />events, and meetings. It features a notification system that residents can opt into for news <br />flashes, alerts, meeting notices, city projects, public hearings, and planning updates. <br />Additionally, the site includes a section on sustainability and a comprehensive “How do I?” <br />guide for residents. <br />Our Key Objectives: <br />Identify and prioritize key messages <br />Update the site to incorporate key search terms where appropriate <br />Enhance usability and identify areas for improvement <br />Improve plain language and remove highly technical language <br />Ensure the site contains accurate and current information <br />5